About Our Team

Brian’s SCCA Spec MiataBrian Ghidinelli

Brian started Pukka Software after he sold his first company, a San Francisco Internet design and development agency, to global services firm IconMedialab in 2002. Using expertise in design, usability and programming learned from building web applications for companies like Yahoo!, Macromedia and Epson, MotorsportReg.com was born. Brian serves on the Board of Directors for San Francisco Region SCCA and Thunderhill Raceway in Northern California. He also instructs at BMW CCA HPDEs and races Spec Miata and shifter karts.

Ann's SCCA Solo Mazda MiataAnn Maycock

Ann helps customers get the most out of MSR and ensures every registration is completed successfully. Her career in technology includes programming, training, technical support, and project management. Customer service has been a primary focus in all positions. Before joining Pukka Software, she specialized in assisting small businesses. Ann is a member of the SCCA and the Windy City Miata Club, has autocrossed, and worked registration for Club Racing events at Road America.

Jennifer’s Audi A3Jennifer Ghidinelli

Jennifer began a career in accounting at Arthur Andersen and then moved on to work with several high-tech companies.  After 14 years in the business, she changed gears and began working full-time for MSR overseeing our sales and marketing efforts. When she’s not closing deals, writing blog articles, producing webinars and working on strategy, she keeps our finances in order and makes sure that each club receives their direct deposits accurately and on time. Jennifer is a member of the Audi Club, attends high-performance driving schools and loves Formula 1.

Stacy's BMW E30Stacy King

Stacy caught the track bug thirteen years ago. Like many, he wanted more track time than he could afford, so he started volunteering for his local club. In short order he was registrar and co-event steward. He’s gone on to run his own HPDE, lapping, and advanced driver and instructor clinics, as well as consulting for other clubs. He puts that experience to work making sure MSR customers hold successful events.

Hattie GhidinelliHattie

Hattie is the smallest team member at World Headquarters. Her career as mascot is relatively new but she is dedicated to high team morale. Already twice warned by the HR department about goofing off, she has vowed to stop playing hookey watching drivers navigate the Corkscrew at Mazda Raceway Laguna Seca. Hattie is an expert at sneaking by gate guards without membership and spends her savings on treats.

Why are you doing this?

Because we’re track junkies. We’re also members, event organizers, instructors and racers. We got started in this sport probably like you did – a friend introduced us to it. Now we call it family. That’s why we devote our time to helping people who share our passion.

In 2002 our original prototype reduced the pain of paper applications and checks for a single club. Today, it’s important to us that every club can realize that same success using MotorsportReg.com and our exclusive EventMaster 360° completely free of charge.

Also read our pledge to you.