Hashtags and permalinks August 4, 2010
While social media like Facebook is not new to most of you, the nuances of Twitter and, more specifically, hashtags may be. “Tags” are a Web 2.0 method of arbitrarily classifying content rather than selecting predefined categories from a controlled list. The unstructured define-it-as-you-go approach gives control to the user over the server and is the system de rigueur of many popular web sites such as Gmail and Flickr. A hashtag can be thought of as a “social tag”, or one that helps people interested in a common topic more easily find and consume related content. It might mean tweets on Twitter, photos on Flickr or bookmarks on Delicious.
Hashtags are most closely associated with Twitter but their concept is simple: create a short, memorable string preceded by a hash (#) that can be used to identify related content across one or more web sites or services. For example, my first real experience with Twitter was the 2008 Mumbai terrorist attacks. Having visited India, I wanted to know what was going on and the mainstream media coverage was fragmented and repetitive. Searching Twitter for the hashtag “#Mumbai”, I followed a constantly updating stream of everyone talking about the terrorist attacks including many people on the ground with cell phones in Mumbai.
How does this apply to you? Last night we introduced a two-in-one feature for hashtags and permalinks for Premium plan customers. Set on the Basic Settings screen, each event can have a short, unique identifier to be used both as a hashtag and a URL shortening service with our new domain msreg.us:
By promoting a single hashtag, you and your participants can easily find content posted anywhere about the event on services such as Twitter, Flickr and elsewhere. These shorter URLs will also fit better into tight spaces like Twitter’s 140-character limit and are unlikely to wrap in your emails. Compared to our current URLs, the msreg.us version is as much as 75 characters shorter and points to the same place as the longer link.
Ok, maybe you’re saying to yourself, “can I walk before we run?” We realize a lot of organizations still struggle with their web site let alone have a Facebook fan page or Twitter account, but that’s exactly why you need to pay attention to these trends. These aren’t just for heavy Internet users, they’re vehicles you can be using to talk with both the current and next generations of your club. Few things get people as impassioned as motorsports so use these tools to maximize your voice. Start with the easier to remember, copy and type shortened URLs and then start thinking about how to promote the hashtags in your event literature and your social media postings.
In addition to making things easier for you, we’re also making it easier for attendees to share and recommend your events on various services using the AddThis module and, starting today, the Facebook “Like” button. Anyone with a Facebook account can now “Like” your event which in turn may notify their friends and spread the word about your event and organization.
Want some ideas on how to use a hashtag to reach out and grow an audience? This talk by Baratunde Thurston titled There’s a hashtag for that from Web 2.0 Expo last year may help. Warning: some NSFW language in the video.
In addition to a social media user, Thurston is also a comedian and editor at The Onion. You’ll certainly laugh and, like me, wonder at first how this talk is relevant. But! Listen to the recaps and consider what might happen if you could reach out to a wider audience and one that might not be immediately aware of you but could be interested in what you do. If Thurston can make the swine flu funny, odds are you can reach just about anyone with your message.
Think before you leap but get a toe out there and get started!